What Is GMC Scan?

GMC Scan is an AI-powered Google Merchant Center audit tool that helps online store owners find and fix the issues that cause product disapprovals and account suspensions. It has been a Google Partner since 2023.

What GMC Scan does

GMC Scan analyzes an online store's website and product data against Google Merchant Center policies and requirements. It identifies compliance problems — such as missing policy pages, price mismatches, structured data errors, and misrepresentation signals — and returns a report explaining each issue and how to fix it.

Who GMC Scan is for

GMC Scan is built for e-commerce store owners and online merchants who run Google Shopping campaigns and need to keep their Merchant Center account compliant and active.

How GMC Scan is different

Unlike audit tools that only work with Shopify, GMC Scan works with any e-commerce platform — Shopify, WooCommerce, BigCommerce, Magento, Wix, custom-built stores, or any website with products. It scans the actual live website the same way Google does. GMC Scan also uses AI to analyze each listing, catching contextual issues that rule-only checkers miss.

Pricing

GMC Scan offers a free scan. Paid plans start at $49.90 USD (regularly $199.90) for the full compliance report.

Key facts

Category:
Google Merchant Center audit and compliance tool
Works with:
any e-commerce platform (not only Shopify)
Uses AI:
yes
Google Partner since:
2023